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EA CEO: iPad is our Fastest Growing Platform

July 29, 2011  |  iPad News  |  Share

EA and Apple's iPad

When was the last time we all got excited about the release of a new console. Your answer might be Sony’s PS3 or maybe Microsoft’s Xbox 360. But how long back was that. Sony’s PS3 was release in November 2006 which is more than 5 years back and Microsoft’s Xbox 360 was unveiled oin May 2005 and that was nearly 6 years back. Other than Nintendo’s Wii U, there have been no news about new consoles hitting the market.

Now a days, all we get to hear are the release dates of newer and smarter smartphones and sleeker and futuristic tablets.

You get the point right? We might be entering a post-console era, created by Apple. IndustryGamers interviewed John Riccitello, the CEO of Electronic Arts. This person has been in the gaming industry for over 2 decades and according to him, the current market share of consoles is just 40%. This was once 80%, not too far in the past, in the year 2000. But now consumers are leaning towards portability.

An era which has changed the PC industry. The credit goes to Apple for ushering in the portable era by the introduction of iPads, its popular tablet. But unintentionally they might have also ushered in a Post-Console era.

With every major game being released on the iPads and iPhones, and many more smaller games being released everyday, this could very well turn out to be the gaming platform of the future.

“We have a new hardware platform and we’re putting out software every 90 days. Our fastest growing platform is the iPad right now and that didn’t exist 18 months ago. “

With the release of iOS 5 and its revolutionary AirPlay mirroring feature, you can even play games on large screens with the device acting as the console and control device in one.

We even have one iDevice acting as the controls for another iDevices.

Now with all these, it is left for us to decide. Do we really need the large stationary consoles or something we can carry around with us and have fun almost anywhere.


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